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Smart insight — Email delivers your best ROAS at 5.9x.
Marketing Spend
€412K
▲ YTDall channels
Blended ROAS
3.3x
▲ +0.4xon ad spend
Avg CAC
€314
▲ -8%per customer
Total Leads
11,669
▲ +14%captured
Conversion Rate
4.5%
▲ +0.6 ptsvisitor → customer
ROAS by Channel
Return on ad spend
Conversion Funnel
Leads by Month
Spend vs Revenue by Channel
Channel Performance
Spend, ROAS, leads and cost per acquisition
| Channel | Spend | Revenue | ROAS | Leads | CAC |
|---|---|---|---|---|---|
| Google Ads | €150K | €351K | 2.4x | 3,505 | €268 |
| Meta | €101K | €424K | 4.2x | 4,207 | €128 |
| €69K | €151K | 2.2x | 1,513 | €353 | |
| TikTok | €54K | €206K | 3.8x | 1,621 | €172 |
| €38K | €225K | 5.9x | 823 | €317 |
Sample project — headline KPIs reflect the full period; charts drill down live. Figures use fictional data.